We all know that YouTube has become the most popular and used video platform in the entire world. This hard fact has been among the key reasons for businesses to consider YouTube for advertisements and promotional video content. YouTube is the embodiment of the power that video content has. And with newer features, the quality of reach ought to increase as well. If we have to enlist the best attributes YouTube has, the list will go on and on, and it is rhetorical because the second most visited website on the internet after Google is YouTube.
To keep up with this massive and consistently growing video platform, you need to understand the new features it brings in the year 2022. You do not have to watch an hour-long video on YouTube to understand what the new features are and face some of the advertisements in between. So, without further ado, here are the new features that you will witness in the year 2022.
FOR CONTENT CREATORS
Content creators are like the beating heart of the entire YouTube mechanism. The content we see and like on YouTube exist because of the creators who make it and publish it online. To encourage them in creating better content in all forms of videos, YouTube has brought YouTube Shorts. Shorts are small, significant and impactful forms of video content presentations. Since shorts were introduced on YouTube, the total views on all shorts on the platforms have reached over 5-trillion in total. To compete in the market of short video content, where giants like Tik-Tok and Instagram reels are dominating, YouTube is stepping up its game by providing numerous features like:
- Replying Comment with a Video
- Video Effect Pre-set
- Video Editing Tools
- Audio Remix
- Filters
YouTube is also working on providing numerous other features such as super-chat donations on Shorts and shop from shorts that can give an edge to the short form of content creation. Because an average attention span of a human on the internet is about 8 seconds, it’s a strategically sound choice to focus on empowering short-form content creators.
FOR VIEWERS
If you think that YouTube is only thinking about content creators in 2022, that is not it. There is much more in the bag of tricks and newness of YouTube for everyone, including the viewers. In 2022, YouTube is equally focusing on the content consumer too. This year YouTube is prominently focusing on the increasing viewership derived from smart Televisions. The content consumption by smart tv has increased drastically over the last couple of years and is increasing with each passing day. The average consumption of YouTube videos through televisions was over 700 million hours in a day in January 2022. To make the viewing experience better and interactive, YouTube will soon introduce features like:
- Supervised Accounts
- Background Listening
- 4K Plus Video Quality
Chat Comment and Response in Live Streams
YouTube is also working on providing numerous other features such as super-chat donations on Shorts and shop from shorts that can give an edge to the short form of content creation. Because an average attention span of a human on the internet is about 8 seconds, it’s a strategically sound choice to focus on empowering short-form content creators.
FOR PARTNERS
YouTube is nowadays focusing on each aspect of its users to ensure it can please everyone and no one is left behind. The proof of it becoming the ace of all trades is that in the year 2022, it is taking care of everyone, including its partners. In the year, YouTube is planning to launch shoppable videos and live shopping features to allow the partners to promote their products from the platform and for viewers to take advantage of having everything in one place. Many of you might think about how these features will help in marketing and help you grow your business. The answer is simple. More features on platforms open more possibilities for businesses to grow. Numerous digital marketing experts worldwide will soon start focusing on cashing the opportunities that will take birth from these new features.
If you plan to be a part of this race, then you will need experts by your side to pick up the pace and navigate through the hurdles. Digital Upshot has been in the industry for years. We have successfully helped numerous businesses to grow by using conventional and unconventional marketing tactics. Take the assistance of industry experts and witness your brand grow. Connect with Digital Upshot and transform your business into a bigger brand and scale new heights in your business with the power of digital marketing.